In terms of Sarah Palin, the Governor of Alaska, Sarah Palin glasses are definitely the first thing jumping into my mind. At all times, when there are some celebrities or first ladies wearing the clothing and accessories of some brands, all business owners of these brands would always go to make a great fanfare for these renowned people’s actions.
When dated back to 1960s, Jacqueline Kennedy, the first lady at that time, had just made Oleg Cassini gowns as well as Halston hats both become the unfailing and classic fashions during that period. And today, after having been chosen as John McCain’s running mate last month, the Alaska governor Sarah Palin has just triggered a big buying frenzy because of her wearing style. Lots of females now just rush one after another to purchase shoes and Sarah Palin eyeglasses styles of the same styles as hers and also chat loudly about which brand of lipstick she uses in blogs. Especially, Sarah Palin eyeglasses with Kazuo Kawasaki rimless have become a hot product in the market.
So afterwards, American fashion industry has just found an extremely profitable marketing tool, which is named Sarah Palin. Actually, Sarah Palin's rimless eyeglasses were made by Kazuo Kawasaki. Amy Hahn, the vice-president of Italee Optics Inc. which is the US distributor of this brand, said that Sarah Palin eyeglasses have been sold out and can only be on back order now. “To keep up with orders, which have more than quadrupled since the Republican National Convention, manufacturing has shifted to a 24-hour production cycle,” Hahn said. Italee executives say that they felt there might be a business opportunity coming when Palin wore that pair of Kazuo Kawasaki eyeglasses to appear at her formal debut as McCain’s running mate.
Yep, Sarah Palin glasses are really that popular. Hahn said they spot the familiar frames and then they went through their sales records until finally they confirmed that the company just made Palin’s custom frames in December. “But the turning point was at the convention. The next day, our phone started ringing off the hook. Now we’re doing everything we can to keep up,” Hahn said.
At the present time, it seems that most of online retailers have run out of Sarah Palin glasses, and visiting a local optometrist might be that good. It is said that a large number of optometrists have received a lot of requests for Sarah Palin glasses that they will still help consumers to find out a similar pair of Sarah Palin glasses style. And the fact is that Palin has created quite a stir with her Sarah Palin glasses. In other words, Sarah Palin Glasses continue to exert an influence on the fashion world.